Thoughtful care profoundly influences the impact of language. Powerful communication holistically cultivates growth.

Realize growth by partnering with a writer who thinks creatively and who is actively working on creative projects.

You need someone who thinks uniquely, who is more than a technician or an artisan – someone who thinks artfully.


S2S founder Kent Roberts grew up in small-town Ohio and Indiana, a child of sociology and education professors. He has a BA from Brown University, where he was the humor magazine's editor-in-chief. After graduation, he contributed to The Onion, wrote a Brooklyn-staged solo show directed by Law & Order: SVU producer Paul Grellong, and coauthored a Random House book with New Yorker contributor Andrew Barlow.

On the side, Kent worked as a data-entry temp in the Empire State Building and tore movie theater tickets. Eventually he took a sales job while studying for an MLA in English from the University of South Florida, St. Petersburg.


While getting the master's, Roberts had an internationally viral headline in The Onion and a humor piece in The New York Times, along with several interviews in Brown Alumni Magazine and Creative Loafing Tampa. He also began writing for businesses, eventually ghostwriting C-level articles and interview responses for Forbes, Entrepreneur,, etc.

In 2020, Kent rebranded with the launch of Sometime to Sometime, LLC, named after an epitaph in the Kurt Vonnegut novel Breakfast of Champions.

S2S offers executive ghostwriting and content writing, specializing in these formats:

  • Blogs

  • E-Books

  • Press releases

  • Articles for industry publications
  • Media (e-mail interview) responses

  • Books.

Roberts performs all Sometime to Sometime creative work.


Book a free consultation.


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