Founder Kent Roberts holds a BA from Brown University, where he chief-edited the humor magazine. After graduation, he contributed headlines regularly to The Onion; wrote a Brooklyn-staged solo show directed by eventual Law & Order: SVU producer Paul Grellong; and coauthored a Random House humor book with New Yorker contributor Andrew Barlow.

On the side, Kent worked as a data-entry temp in the Empire State Building; tore movie theater tickets; delivered dry cleaning; and answered the phones for a kitchen tools company. Eventually he took a sales job while studying for an MLA in English from the University of South Florida, St. Petersburg.


Sometime to Sometime LLC offers content/publicity writing and executive ghostwriting:

  • E-books

  • Blog series

  • Press releases

  • Prominent third-party articles
  • Media interview response drafts

  • Memoir or advice books.

During this same period, Roberts had an internationally viral headline in The Onion and a humor piece in The New York Times. He also began writing for businesses, eventually ghostwriting C-level articles and media interview response drafts for Forbes, Entrepreneur,, and dozens more.

In 2020, Kent rebranded with the launch of Sometime to Sometime, LLC, named after an epitaph in the Kurt Vonnegut novel Breakfast of Champions – a darkly comic reminder to seize the day and make the most of our efforts.

On the creative side, Roberts is currently writing a novel related to Vonnegut and writing/producing a pilot of an online children's cartoon.


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