Are you a leader with expertise in a highly technical field?

Is the credibility of your communications non-negotiable?

Do you want to get more from your business partnerships?

Marketing and publicity are qualitative. Quality profoundly influences impact with language and strategy. Powerful communication holistically cultivates growth.

Partnering with Sometime to Sometime ties outlay to results.

A substantial portion of our price is contingent on tracked performance.

Campaigns must be orchestrated. You do not need a musician but a conductor. You need investigation, ideation, and integration. You need a cohesive approach that blends content with publicity and media response.


S2S owner Kent Roberts earned a BA in theater from Brown University, where he was the humor magazine's editor-in-chief. After graduation, Roberts moved to Brooklyn. He produced a solo show, contributed to The Onion, and coauthored a book for a major publisher.

After years exclusively writing and producing creatively, Kent shifted to sales, eventually directing retail sales at a small IT firm. While working in sales, he had humor published in The New York Times and interview features published in Brown Alumni Magazine.


Returning to language, Roberts earned an MLA in English from USF St. Petersburg. He began writing for businesses, producing blogs on highly technical topics. Eventually, he ghostwrote CEO articles and interview responses for Forbes, Entrepreneur, and

Rebranding as Sometime to Sometime in 2020, Kent provides executive ghostwriting; book organization and formatting; publicity; and other complex language projects. (See example formats below.)

By studying your brand, Roberts develops insights to refine your approach and further your growth. He pairs key deliverables with broad ideation for carefully structured and coordinated action:

  • Books

  • Articles (for third-party placement)

  • Blog series

  • Whitepapers

  • Case studies

  • Press releases

  • Media responses

  • E-mail newsletters
  • Social profile core language

  • Social short-form copy (to promote long-form content).

Book a free consultation.


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